PlayStation - inFAMOUS Second Son
When PlayStation were launching their InFAMOUS Second Son game we were asked to devise an
engaging / awesome prelaunch experience that would build excitement and drive pre-orders.
So, instead of just doing a trailer, we gave gamers a chance to wield the real destructive powers from
the game. We created a dual-screen experience that allowed gamers to destroy real-world Seattle -
where the game is set.
Working with expert model makers, we created a scale (but smaller obviously) model of the game's
checkpoint, complete with real buildings and even an armoured car. Using real explosives we filmed
it being spectacularly and utterly destroyed. This footage was used to make the interactive experience
which transformed the gamers' mobiles in deadly weapons, firing smoke grenades and neon blasts to
destroy the checkpoint on their desktop screen.
We sold 1 million games in nine days. #StillGotIt