Honda - Honda Hands
Ok, so no, technically I did not 'do' the incredibly brilliant Honda Hands TV and cinema ad.
That was a little agency by the name of Weiden and Kennedy. You might have heard of them.
But I did make it even better by creating a richer, deeper and more engaging experience for the loyal fans online.
Which, let me just say, is no mean feat.
We created a new version of the film called The Engineer's Cut. Fully interactive, it overlaid engineer's notes on the existing footage and allowed the user to pause at anytime to dive into a treasure chest of additional facts, ideas and content.
Contagious seemed to like it.